Thursday, June 25, 2009

Team Guitar Hero

Originally uploaded by MSAdvertising
We got the winning idea for Stand Up 2 Cancer to advertise in Guitar Hero game for xbox. And each of us got an xbox too!!!!

"Three teams were pitched against each other at a real time campaign competition yesterday's two-hour Microsoft Gaming workshop. Team Guitar Hero, Team Lips and Team Halo each had to create a campaign for Stand up to Cancer. The winning team was Guitar Hero (woot!), which devised a campaign whereby actor-singer Jack Black would record a song which gamers could play along and would also be available for download - spreading message and raising money at the same time."

Prize of sweet victory was Xbox 360!

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