Wednesday, November 03, 2010
Friday, December 11, 2009
Sunday, November 08, 2009
Coolest find for my obsession with Chalkboards
Other than black and green. Now you can paint your wall into a chalkboard in any colours. Brilliant. Literally.
http://www.hudsonpaint.com/
Sunday, November 01, 2009
Friday, October 23, 2009
Tuesday, October 20, 2009
Saturday, October 17, 2009
A Manifesto on Interactive Advertising Creativity
It's an old article - I missed it but it's well written and thought-provoking.
It talks about how in digital space - there isn't any memorable campaign that you could name. And the extension of the direct marketing culture drives response that lives on and carry forward to a lot of the online media marketing we do.
I love the analysis and insights the author provides to argue we need to bring back creativity to make campaigns that evoke human emotion.
I always believe in compelling creative are the ones that you make an emotion connection with. It hard to turn a bad idea into a good idea by executing it well. That's why it's important to get the project in to right strategic direction and plentiful of time to think and rethink on an idea before going into execution. Idea always come first. A beautiful design without a concept is just wallpaper.
In conclusion, the author urges agencies/publishers to:
1. Motivate greatness among your best creative people, for their work inspires consumers and customers alike.
2. Collaborate - creative agencies and publishers - with each other and within yourselves to develop outstanding advertising and communications products.
3. Assemble writers, designers, and technologists into teams that can engage the intellect and emotions of audiences and individuals across all channels, toward the goal of creating enduring brands.
4. Prove to your customers that causing the heart to beat quick is at least as important as making the mouse click.
Pursuing the art of persuasion is what I am passionate about - and it's an art form that easy to be learnt, yet never to be mastered.
"Let's return to a time when advertising and media conversation was owned by the creatives, the editors, and the impresarios -- when it was dominated by debates about the craft of persuasion, about what moves people. After all, isn't that the reason we're in this business?"
It talks about how in digital space - there isn't any memorable campaign that you could name. And the extension of the direct marketing culture drives response that lives on and carry forward to a lot of the online media marketing we do.
I love the analysis and insights the author provides to argue we need to bring back creativity to make campaigns that evoke human emotion.
I always believe in compelling creative are the ones that you make an emotion connection with. It hard to turn a bad idea into a good idea by executing it well. That's why it's important to get the project in to right strategic direction and plentiful of time to think and rethink on an idea before going into execution. Idea always come first. A beautiful design without a concept is just wallpaper.
In conclusion, the author urges agencies/publishers to:
1. Motivate greatness among your best creative people, for their work inspires consumers and customers alike.
2. Collaborate - creative agencies and publishers - with each other and within yourselves to develop outstanding advertising and communications products.
3. Assemble writers, designers, and technologists into teams that can engage the intellect and emotions of audiences and individuals across all channels, toward the goal of creating enduring brands.
4. Prove to your customers that causing the heart to beat quick is at least as important as making the mouse click.
Pursuing the art of persuasion is what I am passionate about - and it's an art form that easy to be learnt, yet never to be mastered.
"Let's return to a time when advertising and media conversation was owned by the creatives, the editors, and the impresarios -- when it was dominated by debates about the craft of persuasion, about what moves people. After all, isn't that the reason we're in this business?"
Wednesday, September 30, 2009
Thursday, September 24, 2009
Monday, September 14, 2009
Sunday, August 30, 2009
TIFF '09 want to see list
Finally got some time to browse through this year's line up. Here are few that caught my eyes:
1) Google Baby
2) Air Doll (Japan)
3) My Year without Sex (Australia)
4) The Search (Tibet)
5) Bassidji
6) Green Porno
1) Google Baby
2) Air Doll (Japan)
3) My Year without Sex (Australia)
4) The Search (Tibet)
5) Bassidji
6) Green Porno
Saturday, August 29, 2009
Tuesday, August 25, 2009
Saturday, August 22, 2009
Wednesday, August 19, 2009
Fotopedia
Just discovered this really neat wikipedia of photos. It has a really nicely designed UI and you can learn the world more by just browsing through and be inspired. Here's a widget I made out of an album of World Heritage sites that intrigues me.
Thursday, June 25, 2009
Team Guitar Hero
We got the winning idea for Stand Up 2 Cancer to advertise in Guitar Hero game for xbox. And each of us got an xbox too!!!!
"Three teams were pitched against each other at a real time campaign competition yesterday's two-hour Microsoft Gaming workshop. Team Guitar Hero, Team Lips and Team Halo each had to create a campaign for Stand up to Cancer. The winning team was Guitar Hero (woot!), which devised a campaign whereby actor-singer Jack Black would record a song which gamers could play along and would also be available for download - spreading message and raising money at the same time."
Prize of sweet victory was Xbox 360!
http://bit.ly/dailylionnews_lily
"Three teams were pitched against each other at a real time campaign competition yesterday's two-hour Microsoft Gaming workshop. Team Guitar Hero, Team Lips and Team Halo each had to create a campaign for Stand up to Cancer. The winning team was Guitar Hero (woot!), which devised a campaign whereby actor-singer Jack Black would record a song which gamers could play along and would also be available for download - spreading message and raising money at the same time."
Prize of sweet victory was Xbox 360!
http://bit.ly/dailylionnews_lily
Sunday, June 14, 2009
Wednesday, June 03, 2009
Day 6 since baby's gone
Last night, Jakob and went to have a walk close by. We saw so many doggies. We both realized since you experienced some loss, you are extra sensitive to the surroundings. To my surprise, it doesn't hurt as much anymore, I could see them and touch them. Afterall, they are all good beings. I will still miss that little guy, becoz he's very special to me. But I can't be sad for too long, I have so many great friends want to cheer me up. There are flowers, prayers, people I don't usually hear from they went out of their way to reach out to me. Even the president of the company left me a message. I then realized this city if full of loving people. I am thankful for that. That adds to the 51st reasons why I love Toronto (Toronto Life listed 50).
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